Omnichannel fulfillment provides a seamless consumer experience, using the best source for inventory, regardless of where it is located, in order to meet a customer’s needs. Transitioning to omnichannel however, brings additional advantages and new challenges that require flexible solutions to meet the demands of a rapidly changing environment. Data plays an important role in the fulfillment process as does the software that manages the data. The goal is to utilize software that will ensure the best shipping option for every package, each and every day.

Providers who offer packing solutions that automate parcel creation, while optimizing parcel volume, will have a major role as ecommerce continues to expand. Shipping software solutions that connect with a wide range of carriers will enable vendors to meet customer expectations across different geographies. And tracking solutions, electronic proof of delivery and the growth in parcel lockers will enable retailers to optimize their operations.